“I hope this ad will be an important step forward”: Channel 4’s Dan Brooke on the new Superhumans spot


Channel 4’s new Paralympics ad features 140 disabled people from around the world. We talked to Channel 4’s chief marketing and communications officer Dan Brooke about how the broadcaster hopes to change perceptions of disability and put more disabled people on screen. Channel 4’s new spot for the 2016 Paralympic Games in Rio features 140

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Inside Sydney’s New Cathedral of Light


Every year, the Royal Botanic Gardens in Sydney, Australia, hosts an event called Vivid Sydney: a festival of light, music and ideas. This year, it’s constructed a giant tunnel, known as the Cathedral of Light, which runs along the edge of the gardens — and there’s a rather large surprise waiting at the end. Via

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Turning coffee grounds into clean energy is a stroke of genius


Apparently, caffeine can not only power you in the morning, it could also power your BBQ. UK-based bio-bean is the first clean technology company in the world to industrialise the process of turning used coffee grounds into sustainable biofuels. Founder and then-architecture student Arthur Kay was designing a café when the idea hit him: why

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These Solar Powered Charging Benches Are Being Installed In New York


New Yorkers will soon be able to have a seat and recharge their phone, because the city will be installing five of these special solar-powered benches, according to the New York Daily News. The benches, named Soofa, were developed by the MIT Media Lab and originally launched in Boston, but are now in 12 States and 5

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Interactive Direct Marketing From Coca Cola


The first of its kind campaign combines a traditional television advert and digital mobile campaign with the instant gratification of a physical product, all at once. Coca Cola Israel, in partnership with GETT taxi service and DOVe, (a tech startup incubated in Coca Cola’s pilot program ‘The Bridge’), have created an interactive advert that allows

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